Cuteness has swept across our world by storm. And it both attracts and repels. While cuteness can elicit warm fuzzy feelings, it can also provoke ugly or aggressive ones. More than just sweet, cuddly, and charming, cuteness has become fused with the uncanny, grotesque, and monstrous - often in a frivolous and subversive way. But: there is still hope for the innocent. Alongside our world of irony and cynicism, there is a place for magic, simplicity, and sincerity – the parallel universe of Studio Ghibli’s My Neighbor Totoro, Kiki’s Delivery Service, and Spirited Away. These deeply cherished animations are pure, earnest, and irresistibility cute. Likewise, their music wield the power of cute to open our hearts to vulnerability and tenderness. My research will use composer Joe Hisaishi’s film scores to investigate the musical recipe to cuteness. How does cuteness become the sound of empathy? And how can we find hope, innocence, and vulnerability within the cynic?
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